Dan Tudor frequently highlights what I write on his blog.  He usually highlights it and makes it better with his comments.

Case in point:  “But Wait!  If you order now you will also receive…”

He is correct.  It was a moral dilemma for me.  I am committed to giving readers of this blog as much good information as I can, but did I want to hype a book that would directly compete with mine?

I did it because I want you to have the best information you can, and also for all the reasons Dan writes about.  Also, Andy Sernovitz is the #1 cheerleader for Word of Mouth Marketing and I owe him a lot more than a blog post.  He is instrumental in building the industry I am able to thrive in.