Earlier in the week I got a call from a different payroll company than I use.  PayChex wanted to come out and tell me about their service.

I do not like cold calling, but it really is a quest to find people that are mildly annoyed with their current provider.  I wrote a post a while back on the Annoyance factor, and this is a perfect illustration.  My current payroll annoyed me.  Nothing major, but I would like easier online access and they wanted me to pay a set up fee and install something.  Sounded silly and unprofessional to me, so I just dropped it and kept making calls every two weeks.

I didn’t go out looking for other options, but I jumped at the first chance to change.

Cell phone companies must also suffer from this a great deal.  Even if you have the best company, it is still bound to drop your call or cut off a voice mail occasionally.  Thus, when the contract is up, all bets are off.

If you have not read the article on the annoyance factor, take some time and do it.  It is not a lesson on creating buzz for yourself, but it is a lesson in how not to fall prey to other people’s buzz.