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Word of Mouth Marketing - Andy Sernovitz

October 11, 2006

Andy Sernovitz, CEO of th Word of Mouth Marketing Association, mailed me a copy of his upcoming book, Word of Mouth Marketing.

He did a nice job by coupling it with Dale and Thomas Popcorn.  Made it stand out.  Anything I can take home to the kids makes me happy.

I have not finished reading the book, but it is a very valuable overview of Word of Mouth Marketing with action items in it.  What is funny for me is that his book is 2 pages longer than my book, Buzzoodle Buzz Marketing.  They will probably come out at very close to the same time and will target the same audience.

The good news is that they compliment each other very well.  Andy gives better examples and research of the why.  Mine targets more buzz actions and employee evangelism more directly.  If you are in the market for these kinds of books and have a bigger book budget than $20, buy them both.  They compliment each other very nicely.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

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Comments

5 Responses to “Word of Mouth Marketing - Andy Sernovitz”

  1. Sham on October 13th, 2006 6:49 am

    Interesting idea. :-)
    http://enhancelifethinktank.blogspot.com

  2. Dan Tudor on October 14th, 2006 6:01 pm

    Sounds like the makings of a great two-for-one type of sales offer, Ron!

  3. Ron McDaniel on October 15th, 2006 9:04 am

    I agree Dan. Not sure when his will be out though. I am anxiously counting the days.

  4. The Commerce360 Blog on November 8th, 2006 11:23 am

    Book Review: Word of Mouth Marketing

    Word of Mouth Marketing by Andy Sernovitz is a surprisingly good albeit imperfect book. I give it very high marks for clearly defining the often hard-to-pin-down concept of ‘word of mouth’ and for elaborating on the definition with very clear…

  5. Andy Sernovitz's Word of Mouth Book Blog on January 7th, 2007 9:18 pm

    Ron McDaniel, Buzzooodle

    Ron McDaniel is author of a new book — Buzzoodle Buzz Marketing, which is coming out at pretty much the same time as mine. Which makes him all that much kinder for posting a review of my book to his…

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