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Passionate Users

August 31, 2006

This is a must read for people wanting customers to buzz about them. It is about user manuals and why we stop selling the customer after they buy.

I found it through Seth. Thanks.

Seth’s comment is that Marketers should write the user manuals. I think that employees should be trained to think like marketers. (Or like the customer, for that matter.)

- Thank You!

Posted by Ron McDaniel | Filed Under Blog, Small Business 

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