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Archive for July 2006

Publishing your Marketing Secrets

A good friend of mine is putting together a marketing book with 100 marketing experts contributing to it. Here is the info:

———

I’m sending this invitation to you to join me and 93 other marketing experts to contribute one chapter in a new book, 100 Marketing Secrets to Small Business Mastery, written by Marketing Experts.

Although marketing is one of the most important aspects of the success of a business, it can also be the most difficult. In fact, as a business owner, how do you bring fresh marketing ideas to your business that work?

We are looking for Marketing “secrets” that are proven , that works and you are willing to share. We have no preconceived ideas about marketing and as a result we know there are some unique and different ideas that would be well accepted if known and understood.

Our objective is to find the best 100 marketing secrets that work and put all these great secrets into a book for the small business owner.

Once I have 93 ideas I am going to shut down the process so if two people have the same idea the first one wins.

Here is how it works: I would ask you fill out the form and tell me the topic you wish to write about. When I received your draft of between 600-1200 words I will let you know if our team of judges a will accept the article. If your article is accepted you agree to purchase 100 books at $6 each. You may give the books away, sell them to recoup your investment, send them to prospects to show them the elite company you are in, etc. If there are changes or someone else has a the same or similar topic you will be notified and given an opportunity to submit a new topic or correct the existing article. Once accepted, we will take all the articles and have them edited to ensure they fit the guidelines and send them back to you for review.

When we complete the book you will receive your 100 books. Out first run is planned at 10,000 to 15,000 copies. Of course you are not limited to 100 copies. If you want to purchase more let me know and we will give you a price.

As the publisher this book, and author of two of my own books, I plan to bring a voice to subjects that benefit others. Your contribution will allow business owners to achieve a greater understanding of business and business marketing.

Let me tell you more about the other marketing experts have joined me in this book. We have seven highly skilled and very accomplished authors who have joined us so far. They include: Join Dr. Tony Alessandra, author of The Platinum Rule and 14 other books on sales and marketing, Rick Barrera, the best selling author of OverPromise and OverDeliver, Terry Brock, a genus in relationship marketing, David Garfinkel, a world famous marketing copyrighter, Dr. Pete Johnson, an internationally acclaimed expert on Competitive Strategic Marketing, Bob Scheinfeld, author of The Invisible Path to Success and The 11th Element, and Thomas Winninger, the author of the best selling books MarketQuake, Price Wars, Full Price and Sell Easy and his just published book BULLSEYE! – What Market Leaders are doing to consistently HIT the BULLSEYE!

They have teamed up me, Ron Finklestein, Small Business Success Expert and author of Celebrating Success! Fourteen Ways to Create a Successful Company, to provide this unique and one of a kind solution.

This is not self publishing. We are different in that we already have a contract with New York Publishing House. As a contributing author you would be able to state that you are published with some of the biggest names in the industry. We will get this book on Amazon and Barns and Noble. We are negotiating with several different book marketing companies to promote the book and gain the widest possible distribution.

What’s in to for you? There’s the obvious advantage for the contributors that they are now published authors. Many of the authors speak about the topic, and having a book is a great way to establish credibility.

There is the benefit of cross promotion between the authors, and of course, the book will be a very effective marketing tool and a useful gift for current and past clients.
Being a published author and having a book to your credit…

  • Establishes your credibility as an expert. Potential clients will be more inclined to work with you knowing you are a published author.
  • With your credibility, you will be able to increase your fees.
  • A published book raises your influence and prestige like no other marketing tool.
  • Your book becomes a magnet to attracting clients.
  • Having a book creates new opportunities, including speaking engagements.
  • Of course, your name is listed on the back cover.

The short bio will be included at the end of your chapter to give you credit for your contribution and position you as an expert in your particular brand of marketing.

When you indicate an interest in becoming a contributing author, I will set up a phone call to discuss your ideas and direction of writing. When you let me know you have decided to participate, I will email you a contract for your review. Contributing authors will be completely confirmed only with receipt of deposit and signed agreement.

The spaces have been filling. If you want to contribute a chapter, Press the link below and fill in the required information and we will contact you within 24 hours of receiving your information. I recommend that you respond now, and let me know you want to do it.

http://www.yourbusinesscoach.net/marketing-anthology-registration.html

This is an exciting opportunity for all of the contributing authors to have a product to sell. Joining give you the opportunity to reach audiences you might never reach on your own.
If you know of any other marketing experts who might be interested in participating as a contributing author, please let me know their name and email address. I’ll send them this letter, and tell them you recommended them.

If you have additional questions email me at ron@yourbusinesscoach.net or just click on this link http://www.akris.net/marketing-anthology-registration.html and enter the required information.

Buzzoodle Buzz Marketing – Coming Fall 2006

The Buzzoodle Buzz Marketing Book

Put Buzzoodle Buzz Marketing in the hands of every employee in your organization and watch the world start talking about you.

Buzzoodle Buzz Marketing contains clear steps to creating buzz online and off. Most of the buzz marketing challenges can be done by anyone and many can be done in 5 minutes or less.

This book is a quick read with clear steps to building buzz for individuals and organizations.

Add your name to our waiting list if you are interested in developing a clear buzz marketing strategy that gets the people in your organization working together towards bigger success. You will be notified as soon as Buzzoodle Buzz Marketing is available for preorder.

Sign Up Here

I am perfect

It is nice to be me because I am absolutely perfect. One of the many qualities that make me perfect is my ability to forgive the people around me for being less than perfect. It is a tough world for people that don’t forgive others for their lack of perfection, just as it is a tough world for people who do not look in the mirror and smile.

If you want to create some buzz you have to build relationships. You have to be confident in who you are, and you have to accept the fact that EVERYONE will eventually do something that makes you mad, annoyed or upset.

Accept that fact that you are the only person in the world that is perfect. You are the only person you are always going to agree with. When you build honest, forgiving relationships you will have more advocates and friends.

Who turned this thing into a damn self help blog! I have to go have a talk with myself.

A baby among blogs

Congratulations to Dan Tudor. He and his wife just had a son.

Dan has an excellent blog on landing the deal.

My favorite thing about blogging has been the great people I have gotten to know. Dan has been fun, frank and active in promoting others as well as himself. I have not gotten to know people in the social networking sites like I have via blogging.

Stop by and tell him congratulations.

Are you letting your Army drift away?

Growing up, we always looked forwards to walk-a-thons and bike-a-thons. I guess the money went to help some cause or another, usually cancer I think.

I do not remember if we got a thank you after the fact. We did it because it was fun.

Now I wonder why they did not keep in touch. Sure, I am old and keeping in touch was more expensive back then, but we were an army of kids going door to door collecting money for them. They could have built a much more powerful advocacy group if they got creative.

Who is your army of advocates and potential advocates? What are you doing to keep them your advocates when they are not directly involved?

Your Potential Army is bigger than you think:

  • Employees
  • Customers
  • Family
  • Friends
  • Ex Employees
  • Co-workers from previous jobs
  • Classmates from school
  • Suppliers/vendors you do business with
  • Other business owners in your community
  • Business Reporters and bloggers
  • Local government officials (While they cannot promote you, they like to talk about success stories)

OK, so you have a lot of potential advocates. Now what?

Begin by setting some very long term goals for yourself and for your business. Some examples might be to double your referrals. One may be to find a new job or to find new employees.

Now build a database of your advocates and start communicating with them periodically. Do not start your first communication as “I need…” Build the relationship back up and when they ask how you have been, that is the opportunity to say, “I am well, thanks. I would be much better if I could…”

Don’t do it for the goals though. Do it because you want to. Do it because you want to help the people that also care about your success. This is the road to growing your army of advocates.

Blog comments – How do they effect you?

The funny thing about blogs and the comments is that it is an open invitation to slightly promote yourself. People are so self conscious of the comment that they fear posting something.

Our friend Phil at Make It Great has a lot of traffic and is asking for people to post, but still only has 2 comments as of 10:00 AM on July 17th. Get over there and post something. Create a little buzz for yourself. He even gives you a format, to make it really easy.

Do they love work?

David Lorenzo at Career Intensity has a nice post about knowing if your job is right for you….

If your employees feel this way, they are waiting on direction from you on how to create more buzz.

Ingenutiy Festival – Cleveland

Today starting at 2:00 (until late) I will be volunteering at the Red Room Revolution booth at the Ingenuity Festival in Cleveland. Stop by and say hi.

If you follow what I write, you know that I practice what I preach. (This blog is one way of many I create buzz.) Volunteering and being involved in local economic development are other ways I create buzz. I will make about $10 today in drink money, but I will also get to meet a bunch of people, and that I find fun and valuable.

Go Big Network – Building a place for entrepreneurs to meet.

I was down in Columbus to meet a client yesterday, and we took time to meet up with some local entrepreneurs. We met Eric Corl and Wil Schroter from GoBig. They had great energy and vision, and it was a lot of fun.

If you are involved in business, the goBIG network is great. I get a lot of buzz by posting select blog posts in their blog tool (which is more of an aggregated.)

Check them out at: www.gobignetwork.com and feel free to look me up and add me as a connection.

Creating Buzz with your Existing Customers

Yesterday I was talking to one of our long time clients. He is enamored with a new feature in our Outstanda eMarketing solution that allows him to build databases on the fly. I am worried he is going to spend his whole weekend building simple data forms.

As I was guiding him through some of the special features he asked if there is a way to do a grid.

Why not use surveys? I asked.

Those are just for eNewsletters, aren’t they? He asked back.

No, You can do huge research projects with this thing…..

He’d been a client for years and never realized some of the key features and products he had under his nose and free for him to use. Within 24 hours of finding this out, he was so excited he was out creating buzz and sent us a referral.

My point is this: Make sure your existing customers know everything you do, even if they do not need everything you do today.

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