Dan Tudor had a post about firing your customers. I left him a comment on not making a snap decision and he reposted the comment as a blog post here.

Not only is this particular post interesting, but it is also a good lesson in how blogs scratch each others back.

My comment added content to his blog post. He then used that content to create a new blog post, linking back to me, now I am blogging about it here linking to him. It is a win/win with content and links.

Dan also sent me some interview questions, so he got more content and I got more exposure.

Seems simple, but how often are you reaching out to people and creating these win/win scenarios?