Spring Cleaning & Buzz Marketing

February 28, 2006 | Leave a Comment


How can you create some buzz and eliminate clutter at the same time?

I have been going through old files and stacks of papers and following up with the people and places that caused the paper, then pitching the paper out. This technique is the same as going through your older emails and touching base with people.

It is great because you can send them a quick email saying.. “I was doing some spring cleaning and came across that brochure you sent me (proposal I sent you…). How are you doing?”

Not to mention that being more organized and clean will help you better manage your relationships, partnerships and client opportunities.

Posted by Buzzoodle Ron | Filed Under Blog 

Spring Cleaning & Buzz Marketing

February 28, 2006 | Leave a Comment


How can you create some buzz and eliminate clutter at the same time?

I have been going through old files and stacks of papers and following up with the people and places that caused the paper, then pitching the paper out. This technique is the same as going through your older emails and touching base with people.

It is great because you can send them a quick email saying.. “I was doing some spring cleaning and came across that brochure you sent me (proposal I sent you…). How are you doing?”

Not to mention that being more organized and clean will help you better manage your relationships, partnerships and client opportunities.

Posted by Buzzoodle Ron | Filed Under Blog 

Buzz - Know where you stand

February 27, 2006 | Leave a Comment

I was coming back from a meeting today and lost a belt on my car. I limped into a random place in downtown Akron and knew I was at their mercy.

What a pleasant surprise. I am always skeptical about an auto repair place, but The Parrish - McIntyre Tire Company helped me push the car in, fixed it in an hour, and only charged me $86. Consider that I was at their mercy and in a tie, and they knew they could have gotten away with charging me much more.

As I talked to the guy running the place, he told me about how this was one of their shops that they bought. They did not know it when they bought it, but it had a terrible reputation. They have worked hard since the purchase to change that reputation to one of high standards.

Everyone deals with word of mouth. These guys may not have a website, but they understood it very well.

Posted by Buzzoodle Ron | Filed Under Blog 

Acknowledge Your Customer

February 26, 2006 | Leave a Comment

One way to get your customers to talk about you is to publicly acknowledge them. Include them in things you do publicly, just be sure to ask permission first. Here is a list of things you can use to include customers, and most likely get them to tell their friends about you.

  • White Paper
  • Testimonial
  • Podcast Interview
  • Nominate them for an Award
  • Find a speaking opportunity for them
  • Blog Post
  • Link to them on featured client list
  • Introduce clients to each other when they have a good fit
  • Talk about them and send referrals their way
  • Feature them in an enewsletter article or a print newsletter article
  • Include in promotional video

There are probably many more ways to do this. If you think of another please add it to the comments.

Posted by Buzzoodle Ron | Filed Under Blog 

Free Speech & Employment

February 23, 2006 | Leave a Comment

I did a talk just recently and the topic of free speech came up from one employee. He was proud of the fact that he bashes his employer all the time. Some people felt this is a free speech issue.

I would agree that you have free speech but remember, at least here is Ohio, employment is at will by employer and employee as well. So you have free speech, and your employer is free to fire you for expressing your views. No problem in my book.

Some employees think that free speech means no consequences for expressing their views.

What do you think? Please post comments on this topic.

Posted by Buzzoodle Ron | Filed Under Blog 

Free Speech & Employment

February 23, 2006 | Leave a Comment

I did a talk just recently and the topic of free speech came up from one employee. He was proud of the fact that he bashes his employer all the time. Some people felt this is a free speech issue.

I would agree that you have free speech but remember, at least here is Ohio, employment is at will by employer and employee as well. So you have free speech, and your employer is free to fire you for expressing your views. No problem in my book.

Some employees think that free speech means no consequences for expressing their views.

What do you think? Please post comments on this topic.

Posted by Buzzoodle Ron | Filed Under Blog 

Staples takes my advice

February 22, 2006 | Leave a Comment

A little while back I wrote about a piano instructor using the Staples Easy Button.

One or two days after I wrote that, I got the Staples eNewsletter. I took 30 seconds to reply to it with one sentence saying they may be interested in what I wrote about them on my blog.

Today I got an email from Kay Hooper

———

HI, Ron,
I thought you would be amused to find out that I received a free Easy Button from the brand management VP of Staples today. No TV offers, unfortunately!!!
Best,
Kay
——–

Kudos to Staples. That email probably went to some IT person who took the time to forward it to the right person.

Posted by Buzzoodle Ron | Filed Under Blog 

Kids and Connecting

February 22, 2006 | Leave a Comment

Last night at the SMEI Banquet I met a financial advisor that was talking about how he helps his client’s kids learn about money and plan for the future.

He said that the impact it has on those people’s lives is incredible and it creates a stronger base of customers and more referrals for him. I suppose it is like getting 2 clients in one (or 3 or 4) because if he signs them up as teens, he is going to have a lot of client in the pipeline over the upcoming years that are going to see their investments go up.

Imagine how much people are going to talk about you if you help their kids, that they may be frustrated with themselves. Buzz Buzz.

Posted by Buzzoodle Ron | Filed Under Blog 

Down Time - Make It Special

February 20, 2006 | Leave a Comment

When considering how to get your customers talking about you, take a moment to review what happens during down time.

For instance, if I go to the doctor I may wait a half hour. What could a doctor’s office do to make that half hour memorable instead of miserable? Personally, if they served me a Cappuccino I would tell all my friends, but that is just me, the coffee fiend.

What about when people are on hold?

What about as they wait for the Novocaine to take effect?

What about the line at the check out?

What about before the meal comes?

I rarely have memorable experiences during any of these things and they are a gold mine of opportunity to get people talking about you.

Posted by Buzzoodle Ron | Filed Under Blog 

Buzz Podcast

February 17, 2006 | Leave a Comment

The people over at Lodestone do a great job with their podcasts, and they featured me in one. Check it out.

Posted by Buzzoodle Ron | Filed Under Blog 

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