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Easy Button infiltrates Piano Class

January 30, 2006


This weekend my daughter went to a Piano workshop and guess who showed up. Staples!

Kay Hooper, a certified Alexander Technique instructor uses a Staples easy button to reward kids after they volunteer and complete a task. She mentioned she even uses it at the college level, but the college students are more afraid of what will happen.

While I am not a big fan of most traditional advertising, this one seems to grab you and work its way into your psyche very gently.

If I were Staples I would send Kay a free gift and a backup easy button. You do not want any down time.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog, Branding, Interesting Buzz, Viral Marketing, Word of Mouth Marketing 

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