Be sure your signature line in your email is sharp.

As a time savings device, here are some authors I have corresponded with. I did not ask their permission, but I know they are good at answering correspondence.

David Lorenzo (Email on left)
Seth Godin (Email on Page)
Marc Miller and Jason Sinkovitz Email: info@sogistics.com
Anita Campbell
Ron Finklestein (Footer has email)
Keith Ferrazzi

This is just a quick list. All the better if you find someone in your industry or a local newspaper reporter. Just find someone that may be interested in writing or talking about you and your company.

Again, under three minutes. Are you keeping up?

Buzz on the Radio - Podcast Actually

November 30, 2005 | Leave a Comment

Anita Campbell at SMB Trendwire did an hour long interview with me yesterday.

It is archived if you would like to take a listen to my ramblings on Buzz Marketing and building an advocacy base.

Buzzoodle Buzz Marketing Challenge #2

November 29, 2005 | Leave a Comment

We are posting a short Buzz Challenge each workday this week and next. Under 15 minutes and if you do all of them, and get all your colleagues and employees doing them as well, you will find an uptick in Buzz about your organization.

Buzzoodle Buzz Marketing Challenge #2

Go to a blog or message board and post something thoughtful on an article you read. Be sure to link back to your website, and if possible, mention what you do. First and foremost make sure your post is something that adds value to the article.

If you do not know how to find other blogs, go to Technorati and do a search on your industry. If that is going to take you too long, I invite you to blatantly tell me what makes you special in this blog post comment area.

Under two minutes, no excuses.

Buzzoodle Buzz Marketing Challenge #1

November 28, 2005 | Leave a Comment

For the next 10 business days (Every day this week and next) I will post a simple challenge that you can do to create more buzz for your organization. Each challenge should take under 15 minutes, and ideally only 2-3 minutes.

If you want to get oodles of buzz, have all of your colleagues, employees and advocates visit this blog each day and do the challenge as well. By compounding the effort, in two weeks you will have created much more buzz for your organization.

Buzzoodle Buzz Marketing Challenge #1
Email a family member or friend that does not understand what you do well or what your company does, and let them know a little about your organization, why you like working for the organization, and what kind of people you like to meet, that are beneficial to your career or organization.

Yep, that is it for today.

When one of these challenges result in great buzz, let me know and I will post about it.

What does an advocate do?

November 28, 2005 | Leave a Comment

Our friend, Ron Finklestein at Your Business Coach wrote a book a while back.

Disclosure: He does not pay me to help promote his book, although he does host a website with another company of ours.

Tonight I was at the local library and saw his book in the new book area. Being an advocate of his, because he has always been so helpful to us and because the book is good, I took his book down and did a face out for him. (I made the book stand with the cover out, more prominent.)

A small act, but how do you get your customers, employees and other advocates to take advantage of small opportunities to create more visibility and buzz? That simple act may lead to someone reading it and hiring him as a coach, resulting in a significant amount of income.

In this case, I can tell you that he has been involved with us for years and has consistantly cared about our success, and likewise we care about his.

Buzzoodle in Action (in principle)

November 28, 2005 | Leave a Comment

Our friend Phil Gerbyshak got mentioned on the never eat alone blog by Keith Ferrazzi.

I am not sure that Phil did this because of Buzzoodle, but it screams our point. Contact authors you like and you never know when they will write about you.

Congrats Phil.

Small Business Trends Internet Radio Interview

November 28, 2005 | Leave a Comment

Small Business Trends Radio is interviewing me for about 45 minutes tomorrow, starting at 1:00PM EST. It will be put into their podcast archieves after that.

Podcasts are a great tool for you to build buzz, and interviewing people is a great way to meet new people you might not have otherwise met.

Two Types of Buzz Building

November 26, 2005 | Leave a Comment

Most buzz marketing experts are spending their time trying to think up the killer thing that will get a client noticed. You could do this for yourself too. Start trying to think of things you can do that will make everyone talk about you.

However, these are hit and miss. If you hit, it could be a jackpot, but if you miss, it could be a colossal waist of time and could even backfire.

We approach Buzz first from the Snowball Buzz route. This is when an organization embraces a steady effort to create small amounts of buzz through organic stories released in an ever increasing rate from a passionate group of advocates that are close to the organization. Like a snowball, it continues to build until it is huge.

By focusing on the snowball, some of your advocates will eventually create some of the Jackpot Buzz that most buzz marketing experts would have you believe they can do for you. It is more likely over the long haul because of the constant broadcast of messages by the many advocates of the organization. And once the Snowball Buzz is in full force, you can always do some brainstorming on how to create better stories and more buzz faster with your advocates.

The sure way to strengthen your organization and get the most from Buzz Marketing is to develop the Snowball Buzz strategy first, and then start thinking about how to hit the jackpot.

Suggest a Topic

November 25, 2005 | 1 Comment

Due to a holiday I am writing a little less, but please feel free to post suggestions for future topics in the comment field. I would love to know if there is something a reader is especially curious about, other than how I look. [Not like Dawn Yang, for sure]

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