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Word of Mouth Catch Up
October 27, 2005
I just had lunch with someone who has been the CEO of several large, international companies and his point of view was this:
If P&G is doing word of mouth marketing, everyone else better be doing it soon, or the marketing professionals will lose their jobs.
He also did not seem concerned about the current negative backlash in the news for word of mouth and P&G.
Good news for us on the cusp of this trend.
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