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Buzz Story: I posted the question of what has brought you the most buzz to a group of people that are very well networked. Here is one response I got.

In terms of generating buzz, I have to say that writing thoughtfularticles every few days for my Intuitive Life Business Blog –http://www.intuitive.com/blog/ — has generated more buzz for me thanI ever imagined. From BusinessWeek to BBC Radio 1, all the local Colorado newspapers to national press, The Wall Street Journal to StartupNation, not a week goes by without some sort of media query dueto the buzz generated by my articles.

And today another one came in: a book author queried me for permission to quote an article I wrote quite a while ago about the economics ofthe oil industry and the double standard of profiteering across industries. A book that I’ll be in, quoted as an expert, whereas even twelve months ago I wouldn’t even have been on that author’s radarscreen.

Dave Taylor – Online Marketing and Communications for the 21st Century

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Howard Wolpoff emailed me about buzz he created:

I am a big believer on Buzz Marketing and utilized it as much as possible during my reign as the Director of Fun (unofficial title) with the Brooklyn Cyclones. Minor League Baseball was the perfect place to create a buzz. Had a great experience bringing our mascot out to Good Morning America and getting interviewed by three of the hosts on early summer morning in 2003.

If you have a compelling buzz story, email me and I will post it.

At a time when people are being very generous with Katrina victims, I thought we would post something more basic about generosity and how it will come back to help you on the web. Not to compare web traffic to a hurricane disaster. Just talking about generosity in light of so many people giving to help people.

If you have a blog or website, you can link to people. It may be a blogroll or it may be mentioning them in an article. This is a generous thing to do, because most people post to the web to get noticed and read. Links also increase search engine popularity.

Once people start clicking the link, the website you are linking to will probably notice the number of referrals coming though. Most likely the owner will check out your site and they may mention you or link to your site. You may also send them an email and let them know about a post that refers to them.

George Nemeth is a premiere blogger here in the Cleveland area. Brewed Fresh Daily!

I made a quick comment on his blog that turned ugly, and resulted in a lot of posts. See here

Tonight it got fun as buzz came full circle. I was at a party and met someone. He thought he recognized my name. Buzzoodle too.

Then he just knew too much about me and we figured out it was because of the comments in that blog, which he had read yesterday.

End result of a couple of blog posts? I had a great conversation with someone I later found out heads a VC firm. Not bad for twenty minutes work. Plus I was helpful to people that were helpful to me.

Buzz is powerful. I just won a free book due to Buzz. That is the real reason I am in business, free stuff.

If you attend a lot of group meetings, and are often stuffing your business card in fish bowls, here is a buzz tip for you.

Make your card stand out. If I have 500 business cards in a pile, will yours look different from 3 feet away? Mine does, and now I plan to rake in free stuff. Maybe I will be able to live off of selling all the free things on eBay…

Now for the really fun part. After I won the book and was talking to everyone, I kept saying something like.. “I only won the book because I have such a crazy card.” And I was handing them out like candy at Halloween, because everyone wanted to see it.

24 hours later I have several meetings set up from this.

For those that do not know, my business card is shaped like a bee hive (hornets nest, actually) and is also the logo of the company. It is bright yellow and black on one side and the business card on the other. It cost maybe $200 more to get it done this way but was well worth it.

We recently got a client that said she had lost my other card but had set the bee card aside because it was special. Had the card not been unique, we would not have gotten that sale.

Send me an email with your name and address and I will mail you one to see, if you are curious.

I like to tell buzz stories when they happen to me. I hope they do not bore everyone to tears, but they illustrate the power of broadcasting your message and creating buzz.

About a month ago, Jim Hornyak told me about a book that changed selling. Selling is Dead

I’d not hear of it before, but it sounded interesting. However, I am lazy sometimes and did not rush out and buy it.

Then I was on Anita Cambell’s blog (2 days ago) and saw it mentioned. I visited the book’s blog, liked what I saw and added it to my blog roll. Still, I did not buy the book….. but I was a bit more intrigued.

Then today I went to a NEOSA presentation and guess who is presenting… Marc Miller, Author of Selling is Dead.

Now I have a copy and I will let you know how it is once I read more. My point is that I heard about it from a trusted friends mouth, then saw it on a trusted blogs list, and then met the author and heard about it as part of a presentation. All in about 30 days.

Lists are great and readable. You can create a lot of buzz with a good list. Create a useful list and email it to friends that might find it interesting. Post it on your website, your blog, use it at the center of an article…

You can get a lot of mileage out of one good list.

Here is a list about negotiation I found interesting on a lawyer’s site.

Who wants to negotiate something with me? I want to put this to the test.

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