Business Trends - Buzzoodle

September 30, 2005 | Leave a Comment

We want to thank Anita Campbell at Small Business Trends for recognizing Buzzoodle as an important trend in the business community.

Her blog and work is very impressive, and if you like free business podcasts, her site is a great location.

Posted by Ron McDaniel | Filed Under Small Business, Buzzoodle 

Highly Horrible Networkers

September 29, 2005 | Leave a Comment

7 Habits of Highly Horrible Networkers

Here is a good write up on networking bad habits. Highly Horrible Networkers . This is a Canadian Blog, so maybe this is only a Canadian problem. Has anyone seen these kinds of horrible habits in the states? Use comments here to tell your networking horror stories.

Posted by Ron McDaniel | Filed Under Networking, Small Business, Blog 

Step into my Lair

September 28, 2005 | Leave a Comment

People go to great lengths to get someone to walk into their store.

Websites give away lots of free information to get visitors and get them to come back.

This same technique can be used for professional services to create buzz. It is not easy or quick, because you must approach it with sincerity, but it can be very effective.

I will illustrate this with a current experience.

Thompson Hine is not my law firm. However, they are very engaged in economic development and growing the region. I have been invited to be on committees, to come to presentations at the firm and to get free advice from a round table at the firm. I have also attended a party at one of a partner’s home.

They have never asked me to become a client. They are always helpful, kind and serve good lunches. I know six attorneys at the firm. I am in their offices every few weeks and I have to drive an hour to get there.

My point is this. They are giving. I am sure it is not cheap or easy, but they are giving back and I have a better rapport with them than my own attorney. [Who also threw a great party this year]

Professional service firms are not easy to differentiate. However, this kind of active engagement is the way they can create buzz and make the news on a regular basis, while feeling good about helping people and businesses.

We frequently get asked by professional service people how to create buzz. Giving back to the community is a very good start.

Posted by Ron McDaniel | Filed Under Networking, Interesting Buzz, Blog 

Buzz Marketing - 5 Questions that can lead to Buzz

September 27, 2005 | Leave a Comment

Some products lend themselves to Buzz Marketing and others need to work harder at it.

Ask yourself these five questions and ask other people in your organization the same questions. Identify areas in common and then start creating some buzz about the good stories and special qualities. Everyone in the organization should know at least a few stories they can tell someone that paints the organization in a good and memorable light.

  1. What makes the company different and unique? (Hint: It does not have to be directly about your product or service)
  2. What makes working with us special? (Hint: Find examples of going above and beyond good customer service.)
  3. What kind of crazy things have people in your organization been involved with? (Hint: People like to work with real live human beings that have some personality.)
  4. How does your product or service make the buyer smarter, sexier and more attractive? (Hint: Yes, even selling accounting you have to answer this. It is the question your buyer is asking themselves, even if not consciously.)
  5. What would our current clients likely tell their friends and colleagues about us? (Hint: Find things they can comfortably say about your organization or product and ask them to tell their friends.)

Posted by Buzzoodle Ron | Filed Under Blog 

Law of 250

September 26, 2005 | Leave a Comment

David Lorenzo directed me to a blog on Guerrilla Marketing that has a good post on the Law of 250.

What happens with the same Law if you try to create a little buzz with each of those people? It is the same technique, but instead of just looking for someone to give you a referral, you tell them a compelling story about you or your organization that they are likely to repeat.

Buzz Mania!

Posted by Ron McDaniel | Filed Under Networking, Marketing ROI, Blog 

Wedding Event Buzz

September 26, 2005 | Leave a Comment

Launching a new TV show needs buzz. Our friend Julie at North East Ohio Weddings is having a free party for vendors and the media to introduce the show and meet the host. Register Here - And if you are getting married, check out her site. North East Ohio Weddings

Posted by Ron McDaniel | Filed Under Buzzoodle 

If you knew the buzz was coming on Oprah

September 26, 2005 | Leave a Comment

Our friend Laura Leggett found out a new MLM product is going to be featured on Oprah soon as part of a self development book. She asked us to set up site that could get her out in front of the buzz, so we did a quick, free blog for her. Low cost and the chance to capitalize on something big. How fast can you react to something if you know buzz is coming?

Arbonne Buzz Blog

Posted by Buzzoodle Ron | Filed Under Blog 

The Easy Button

September 25, 2005 | Leave a Comment

I think it is that Staples commercial that has the easy button. You know, a big read button that makes what you want to get done easy.

Buzz and word of mouth does have an easy button. Create something so remarkable, so unique and useful, that everyone talks about it.

Easier said than done. But don’t despair.

Much like the tortoise and the hare, slow and steady can win a race. Make creating a little buzz every day a priority. Teach others in your organization to create a little more buzz or word of mouth each day. Like interest on your money, it will start to compound if you stay disciplined.

Posted by Ron McDaniel | Filed Under Branding, Blog 

Buzzoodle and the Future of Buzz

September 23, 2005 | Leave a Comment

As I have mentioned in previous posts, we are hard at work on updating Buzzoodle to keep it’s leadership position as software that measures buzz created by your advocates.

We have changed the look and feel of the resource center and I invite you to check it out. We will be adding articles regularly. Buzzoodle Resource Center

Posted by Buzzoodle Ron | Filed Under Blog 

Beacon Journal | 09/22/2005 | Anti-Akron comments a little stale

September 22, 2005 | Leave a Comment

Beacon Journal | 09/22/2005 | Anti-Akron comments a little stale

I said the issue is dead, but just to keep you in the loop, here is what the Beacon wrote today about it.

I also know of several people who sent Seth very nice emails inviting him back or posted semi supportive articles. Seems there must have been more bad than nice, or Seth is as sensitive as Akron people. :)

Posted by Ron McDaniel | Filed Under Buzzoodle, Blog 

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