There is no substitute for having a good, memorable product if you want word of mouth to spread.

Three days ago I was at a party where some people were raving about Kalahari resort in Sandusky Ohio. They compared it to Disney, which I found hard to believe.

But the very next day a friend got a call from his cousin from Detroit. They were coming this way and wanted to know what the best place to take their small children was, and sure enough I suggested the resort.

Memorable name and raving fans made it easy for me to recommend it even though I did not have first hand experience.