Videos and graphics are keys to the mind and appeal of the viewers in the 21st century. To top it up, it is quite a cake walk, and this decade has seen the increasing use of this technology in every sphere ranging from corporate businesses to even educational institutions. Videos are considered as the most effective medium to spread your message and impart knowledge along with consumer reviews.
Videos often become renowned overnight and before you know it, they become the talk of the town with a wide number of viewers. While these instantly viral videos can trigger a great number of viewers, what is imperative for corporations or businesses is to focus on sustained and long term results through video content. Video is considered to be a very effective customer service tool & referral tool as well.
While other forms of presentation such as written documents or oral presentations have limited means, video enables you to give a face, persona, thought, and voice to your company allowing it to reach out to the customer quite effectively.
Scope and uses of videos:
1. Craft and develop screencast videos that showcase the operating procedure in well-defined steps.
2. Showcase actual customers with their feedback and success stories.
3. Enlist advanced features with a recorded series of instant guidelines.
4. Create an archive consisting of videos introducing your sales staff.
5. Include the customers in your videos. The best way to get new customers is by keeping the regular ones satisfied.
6. Promote each of your strategic referral partners.
You can organize a get together or a gathering of all your reputed clients or regular customers and hire a professional video production company to record their reviews, feedbacks, and success stories at the event. This will not only enhance your social standing, but it will also give you great content as well.
Although the quality of professional video content is superior, it is not imperative to hire professionals to fulfill general online video content requirements.
Camera – It is advisable to use portable video cameras like the FlipHD or even point and shoot cameras from reputed companies such as Canon. When you want to record feedbacks or interviews, you could use a camera with an external microphone jack, which can be attached to the interviewee making it professional and convenient.
Editing – Laptops, PCs & Macs have inbuilt free-of-cost video editing software – iMovie for the Mac & MovieMaker for the PC. Also, for higher quality results, you could use Adobe Premiere or Apple’s Final Cut software, which has superior outcome.
The heavy lifting – Often streaming, downloading or hosting videos from the internet turn out to be a Herculean task, but websites such as Blip.tv, Viddler & YouTube have nipped this in the bud. All you need to do is pick the best service, put up your video, and the service will convert, stream, host it and also impart a code for the player to be incorporated on your website.
Search Engine Optimization (SEO) – Search engines are the encyclopedias and bibles of the 21st century. So, no matter the service you pick, ensure to incorporate essential keywords, tags, and description for your content.
Promotion – More often than not, you want to increase the viewers and hits, so this calls for advertising and promotions. One of the most effective video promotion tools is a service known as TubeMogul. Following an uploaded video, it distributes your video to various video hosting sites and gives you a detailed review and analytics on the feedback and outcome.
So, adapt to the need of the decade and use video content for your company or business. This technology is superior and so fascinating that you might even want to create your very own live or recorded web TV show on the new breed of video services like Ustream.
This article was written by Joe Forte, co-owner of D-Mak Productions LLC. Clients choose D-Mak Productions for top quality video production in Phoenix. D-Mak Productions specializes in commercial, event, music, fashion and corporate video production and is known for its creative style of video production, fast turn-around time and easy to work with manner.